Newborn babies have reached a new low, some areas have "more houses than people", and villages and towns are gradually disappearing...Despite extreme aging, Japan has also discovered a new business opportunity in this social form adult pull up business.
The Tokyo Shimbun reported that, taking into account the needs of the “silver-haired society, the Ministry of Land, Infrastructure, Transport and Tourism of Japan has formulated a road map for the disposal of adult diapers, and plans to implement this method of adult pull-ups this year to reduce the work of nursing staff such as nursing staff. the amount.
Japan's entry into the silver-haired society has an increasing demand for adult diapers.
Japan is accelerating its entry into a super-aging society, with more than 20% of the population exceeding 65%.
The demographic report released by the Japanese government at the end of last year showed that Japan’s population problem is characterized by "low birth rate and high death rate." In 2018, the number of newborns in Japan hit a new low, less than 1 million for the third consecutive year. The number of natural deaths hit a record high.
With age, the need for elderly care has increased. According to statistics from the Japan Hygiene Materials Industry Association (JHPIA), the output of adult diapers in 2017 reached 7.8 billion pieces, 1.4 times that of 2010.
As the aging society of our country is accelerating, the sales market of protective underwear for bowel incontinence will undergo rapid changes in indoor space, market competition layout, sales channels, product shapes, and customer requirements.
In fact, following the rapid development trend of the aging of the world's population, the adult diaper market is getting larger and larger, and the trend of declining birthrates has caused the baby diaper sales market to enter a downward safe channel;
The following three core views:
Core point 1: The indoor space of the adult diaper sales market is rapidly opening up. The compound growth rate in the past 6 years has far exceeded that of women's and baby products. In the next 3-5 years, the adult diaper market will be 2.9-6.5 times that of 2017. Listed companies are already inseparable. Reasonable layout;
Core point two: E-commerce has been rapidly developed, and it has become a well-known brand with the largest total online sales, and customer requirements and spending power have increased significantly. Not only is it cheap, but it wants to pay for products with higher quality and moderate prices. ；
Core point three: Unlike general understanding, the adult diaper industry is actually a high-tech industry. The essential driving force of Japan's diaper industry is the continuous use of new technology applications to produce product shapes and continuous improvement of customer experience. Analysis of the patent rights of key Chinese brands of diapers, Hangzhou Kaopu is the leader in its name.
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