Protective disposable underwear, which are the key target consumer group for the elderly, are rarely cared about by everyone. From an external point of view, it is a traditional and imaginative vertical subdivision field.

In fact, following the rapid development trend of the aging of the world's population, the market capacity of protective disposable underwear is increasing, and the trend of declining birthrates has caused the baby diaper sales market to enter a downward safe channel;

For example, in 2018, the total sales of adult fecal incontinence devices in Japan was 7.835 billion pieces, an increase of 21% over 2013, and the market capacity exceeded RMB 10 billion; from 2014 to 2019, the sales volume of protective disposable underwear in the United States will increase by 47%, compared with baby paper Sales of diapers increased by only 2.9%.

With the acceleration of my country's aging society and the new trends of new consumption, the sales market indoor space, market competition layout, sales channels, product shapes, customer requirements and other aspects of the adult diaper manufacturing industry will undergo rapid changes.

According to the analysis of industry data, it is found that the indoor space of the sales market in the adult diaper manufacturing industry has personally experienced continuous growth in the past 6 years.

According to the statistical analysis of the my country Paper Industry Research Association, from 2013 to 2018, the market capacity of adult fecal incontinence devices (including diapers, diapers, nursing pads, etc.) in my country increased from 2.38 billion yuan in 2013 to 2018 Of 6.29 billion yuan, a compound growth rate of 21.5% hg.

In terms of consumption, since 2013, the consumption of adult fecal incontinence devices in my country has increased rapidly, from 1.3 billion tablets in 2013 to 4.49 billion tablets in 2018, with a compound growth rate of more than 28.1%.

And this statistical data far exceeds that of ladies' daily necessities and baby diapers.

If you refer to Japan, which has many things in common with the aging process of our society, you can find that the diaper manufacturing industry in Japan has entered the rapid development trend of the social development background. It is the population of about 63 years old in the 1980s. The total occupancy rate exceeds about 10%.

Since the beginning of 2016 in my country, the share of the population between the ages of 63 has crossed the key connection point of 10%, and the number of people between the ages of 63 has increased over the years from 20 to 30 million before 2013 to 2018. At 80 million in the year, the demand for diapers is about to usher in an outbreak.

If according to the consumption of 4.49 billion tablets in 2018, an average of 2 tablets/day, and an annual day of the year, there are 6.15 million elderly people who use diapers for a long time, accounting for 9.6% of the 148 million 63-year-old people.

If it exceeds the global average penetration level of 12%, 17.76 million elderly people will use diapers, and the annual sales will exceed 12.965 billion tablets, which is 2.89 times the consumption in 2018

According to statistics released by the corporate office of the National Committee on Aging, it is estimated that the total number of disabled elderly people who must use adult fecal incontinence devices nationwide is nearly 50 million. If 50 million elderly people use diapers, the consumption will exceed 29.2 billion tablets, which is 6.3 times the consumption in 2018.